AI SDR cost

An AI sales-development agent burns tokens twice — researching every lead and drafting for the ones that engage — plus verification and sending tooling that bills per lead regardless.

Leads per month

Brain model

Research tokens per lead (in)

Crawled pages, CRM context, enrichment notes

Research output per lead (out)

Engaged-reply rate % (leads that get a hand-crafted follow-up)

Draft tokens (in / out)

Email verification $/lead

Sending & data tooling $/lead

The formula

research = leads × (rTokIn/1M × P_in + rTokOut/1M × P_out) drafts = leads × eng% × (dTokIn/1M × P_in + dTokOut/1M × P_out) fixed = leads × (verification + tooling) per_lead = total / leads

Token prices as of , pulled daily from OpenRouter's API. Verification and tooling defaults are volume-tier estimates — paste your vendor's actual rate. Deliberately excluded: domain/mailbox infrastructure and human review time.